Services have become a major means of maintaining or improving margins for ink makers in Europe at a time of relentless pressure on product prices. The objective is to provide printers with a lot more than just a drum of ink, and even more than basic advice on technologies and application methods. “Some ink companies seem to be focusing more on services than inks because they can’t make a decent profit out of inks any more,” said a marketing executive with one ink producer. Increasingly, ink ...